Built-In Support, Zero Awkwardness: Why TV Hosts Loved Midnighties
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We had a very fun moment recently — Midnighties was featured on Great Day Finds for a Good Night's Sleep, and honestly, the hosts said everything women have been saying to us since we launched.
The segment started with:
“Have you ever been on a trip and you’re in your nightie and you’re like… I’m a little too exposed right now?” 😳
Cue every woman nodding.
Because we’ve all had that moment: you’re in an Airbnb, your partner’s cousin’s uncle’s friend is in the kitchen, and you’re just trying to get to the coffee pot without accidentally giving anyone a free show.
That’s where Midnighties came in.
What They Loved (Straight from the Segment)
Here’s what the Great Day Finds hosts pointed out:
“These have a built-in bra so you don’t have to be giving everyone a show.”
Exactly.
Gentle built-in support so you can exist around people — houseguests, family, hotel staff — without that awkward arm-crossing shuffle.
“Breathable bamboo sleepwear.”
Our bamboo is naturally soft, cooling, and designed for women who run warm, run busy, or just want to feel good in their own home.
“Really soft… really soft.”
Yes.
Soft enough to sleep in.
Pretty enough that you won’t mind being seen in it.
“This one is more of a shirt… this is a sleep dress… this one has pants and shorts.”
In other words: options.
Because every woman has a pj preference and life where she thinks about “who might walk in?”
Why This Feature Meant So Much to Us
We created Midnighties because women deserve sleepwear that makes us feel:
- -Cool
- Comfortable
- Confident
- Covered when we want to be
Not because we’re shy — but because life happens.
Kids happen.
Roommates happen.
Hotel hallways happen.
Surprise visitors happen.
It felt so validating to hear the hosts say exactly what sparked this whole brand:
Women want pajamas that work in real life.
The Segment, in One Perfect Quote
“Breathable bamboo sleepwear with built-in support that leaves you feeling cool, comfortable, and confident.”
We couldn’t have said it better ourselves.
Want to See What the Buzz Is About?
Explore the pieces featured on Great Day Finds:
👉 Breathable bamboo
👉 Silky-soft comfort
👉 Gentle built-in support
👉 Tops, dresses, shorts, and pants — whatever makes you feel best
Your perfect “hotel hallway, houseguest chaos, morning coffee” pajamas are just a click away.
🖤 Shop Midnighties
Your new favorite sleepwear — tested, approved, and TV-featured.
Watch the Midnighties clip: https://youtube.com/shorts/h_jAXn6GRxI
Watch the full segment on Fox4 Kansas City: https://fox4kc.com/video/great-day-finds-a-good-nights-sleep/11239048/